Clever Solution

2018: Is UEO the Future SEO?

Part of Google’s philosophy has always been focused on delivering the best user experience. And today, we can only see UX escalating in importance. Even though often overlooked by SEOs, UX is and will always be critical for search engine optimization. This may make user experience optimization (UEO) a greater part of any SEO strategy in the future.

Search engines have been evolving since the day they were launched, so there is nothing surprising about the fact that SEO was forced to evolve as well to keep pace with increased demands and requirements of Google, Bing, Yahoo! and other platforms.

Gone are the days when we cared only about stuffing our websites with relevant keywords and chasing high SERPs. Nowadays, search engines think and act more like human beings, and for good reason. Who wants to stay more than 10 seconds on a website that ranks at the top of search results, but doesn’t provide the best user experience? Now, search engines are moving toward being 100% user-oriented by working to always keep searchers and their desires in mind.

What does this mean to SEOs? Search engines want you to stop thinking about THEM, and start thinking about USERS. If you put priority on Google searchers, Google will return the favor by moving your website to the top of their search results. It’s a classic Catch 22 situation, you’d say. Well, kinda, but the most important thing is that it plays into your hand.

If your business is conversion-oriented (and every business is, isn’t it?), keep UEO in mind, especially in 2018. This doesn’t mean that traditional SEO doesn’t matter anymore, UX is just becoming a greater part of it. So what should you really take into account to satisfy Google in 2018?

Moreover, if your website is not aptly optimized for mobile (and UX is not what we are talking about here), you are putting your website in jeopardy of getting penalized by Google.

To Sum It Up

As of today, Google treats UX as a basic ranking factor and allows it to change the way traditional SEO works for better SERPs. Think about shifting your digital marketing focus to UEO in order to not be left behind in 2018.