Even if you are an old-school entrepreneur who relies on traditional marketing strategies, you have most likely heard about SEO (Search Engine Optimisation), and you may wonder what all the hype is about. In this article, experts from Clever-Solution reveal 5 reasons to leverage SEO to optimize your brand recognition and dramatically increase sales.

Cost-efficiency

There is no universal price list for SEO services. They are all unique and tailored to the needs, niche, and current advertising activities of a particular company or brand. Local SEO for small businesses and campaigns for international holdings would differ. Also, much depends on the qualifications of your SEO specialist, and a proficient expert may charge more than your SEO-savvy cousin. 

Regardless of how much you spend on SEO, your investment is highly likely to pay off. Even if your SEO advertising campaign is designed by the best pros in the business, your expenses are not likely to exceed the cost of many other digital marketing services. 

When creating your digital marketing budget, do not cut corners on SEO. Correctly chosen keywords can work wonders, moving you from a pages-deep position in search results to among the highest ranking sites on page one. 

Flawless performance

If you have ever hired an advertising manager, you know that people are not robots. They need to sleep, eat, and take time off for sickness and recreation. And of course there is the inevitable risk of human error. Technology can be a much more reliable assistant, so why not make the most of it? 

Your website is up and running 24/7, all year long. It does not need to be reminded to perform certain tasks or to process information in a certain way. A well-designed website will perform flawlessly, multitasking and collecting information to meet your customers’ needs. Once you optimize your SEO techniques, all you need to do is set sales goals and wait for the money to roll in. 

Targeted marketing

Advertising your goods and services to everyone on the planet can be a costly waste of money. There is no point in offering shampoo to a bald person or selling glasses to someone with perfect vision. If you want to get the most out of your advertising budget, it makes sense to identify your target audience and gear your ad campaign to your most likely customers.

SEO is great for this. It lets you reach potential customers who value products similar to yours, and are likely to give your product a try. When looking for a product, most potential customers launch a web search using relevant keywords, and then visit websites at the top of the list, or at least on the first page. Thanks to SEO, your brand will rise to page one, where it will be visible and accessible to interested buyers. 

Forget about cold calling and aggressive advertising tactics that can alienate potential customers rather than attracting them. Relevant SEO keywords that generate high conversion rates will ensure that your marketing messages reach your target audience, without the risk of driving them away. 

SEO is indispensable to your success

Business people often treat SEO as if it were optional, but that is a huge mistake. If your business has a website that advertises goods and services, ignoring SEO can be a fatal error. 

It is understandable that after spending a large sum of money on your website’s development, you are reluctant to invest even more money in SEO. Many business owners hesitate, ask “How long does it take to see SEO results? Why so long? Is it worth it at all?”, and, eventually, discard this idea. Keep in mind that the failure to develop an SEO strategy can bury your site online, dramatically diminishing your chances of attracting new customers, and essentially making your initial investment a total waste of money. 

If you want your investment to pay off, you need a powerful SEO campaign that tells Google about the benefits of your product, so it will be shown to interested web users. SEO should not be thought of as a luxury, like icing on a cake. It is a critical ingredient of your marketing strategy that can determine your website’s success or failure.

It is also a mistake to think you can wait to add SEO at a later date, especially if you are launching a new business. In the critical early stages, SEO is even more important to establishing your brand and getting your first sales. If you create your website with SEO as an afterthought, you will have to do double the work to rewrite texts, tags, and meta descriptions, create new landing pages, and change URLs, costing you even more money. 

It is better to incorporate SEO from the very beginning, and save yourself precious time and money. It is always easier to create an efficient advertising mechanism from scratch than to restructure an already-established system. 

Expert advice

Unless you are a designer, you would never try to create your own business cards or brochures. You would hire a competent specialist who understands elements of layout and design, to give you a professional finished product. Your website is your most powerful advertising tool, so do not think you can manage it yourself, without expert advice. 

Professional and well-placed text is critical to optimal website performance, and it should not be trusted to amateurs. Posting random or poorly written text that will never be read by potential buyers is a waste of time and money. 

To get the most out of your website and watch your ranking and sales soar to the top, hire a reputable and experienced digital company like Clever-Solution. We will help you make the most of your website to help your business succeed!