Digital Marketing Tips for Beauty Parlors [An Initial Guide]
Have you already used any digital marketing tips?
Just having a beauty parlor website or a Facebook profile is not enough to get the attention your brand deserves. To benefit from widespread exposure and to stand out from the crowd, you must invest your time and energy into modern digital marketing channels.
Digital marketing is the key to your success on Google and other similar search engines. Don’t underestimate the importance of claiming the #1 spot on major search engines, because this is where your potential client’s path to purchase begins.
Word-of-mouth marketing is dead. Don’t get us wrong, it still plays a significant role for the majority of accounts. Many customers will still trust recommendations from their friends or family on the best salon options The only thing you miss out on by not embracing the power of digital marketing is another source of new clients.
If you want new clients, then your website needs to be taken care of. You will only get out what you put into your digital marketing. Stick to these guidelines to establish a strong online presence for your brand to help attract and retain new clients.
#1 Start a Beauty Salon Blog
While the “content is king” mantra is more than 20 years old now, it’s still highly relevant to all digital marketers. Even for beauty salons, hosting a blog with valuable content is a great way to establish your brand as a trusted leader in the salon industry space.
Here’s how to get started:
- Your content should bring value to your readers.
- Proofread for grammar and spelling mistakes.
- Blog posts have to be relevant to the industry and services you provide.
- Post content on a regular basis.
- Aim for a 500-600 word minimum.
- Add high-quality images to your posts.
#2 Go Mobile
A mobile website is no longer a “nice to have” – it’s a “must have”. Your potential clients will be using their smartphones and mobile devices to search for your salon, which is why your salon website must be mobile-responsive. Google also finds mobile-friendly websites more attractive compared to non-responsive ones and rewards them with higher SERPs.
#3 Get Positive Reviews
Positive client reviews are your digital marketing magic tool. People check reviews before making a final decision, so feedback from your happy clientele will help you achieve the following goals:
- convince your prospects to try your services
- improve your brand recognition and reputation
- establish your expertise
- strengthen your search rankings
- improve your service quality if needed
Where to get started:
Once you start receiving your initial positive reviews, don’t hesitate to display them on your website. You can either take screenshots and post them on your salon website, or make reviews from the above websites viewable to your website visitors.
#4 Post Before & After Pictures
Before-and-after pictures are the bread and butter of digital marketing for beauty parlors. Potential clients want to know what you and your staff are capable of. You can display your work both on your salon website and across social media channels. Don’t forget to include the name of the employee who performed the work – a little personalization never hurts. This way your clients can request which stylist or cosmetologist they would like to work with.
#5 Be Active on Social Media
Marketing via social networks is an integral part of your website promotion in the digital space. However, you must approach social media seriously. Neglecting your social pages or letting just anyone post on your channels can negatively impact your reputation and repel potential customers.
Try these tips to polish your social media channels:
- Pick 3-4 social channels to use regularly (we recommend YouTube, Facebook, Instagram and Pinterest).
- Fill in contact information about your salon across all mediums.
- Post high-quality pictures and videos.
- Share your blog articles with your followers.
- Post useful and meaningful information from other resources with your audience.
These digital marketing tips won’t catapult your salon website to the #1 spot on Google overnight, but over time these strategies can get your website the publicity it deserves. Effective digital marketing can be challenging, so make sure to ask professional marketers for help if you want to take your salon website to the next level.