Are you struggling to create high-quality and competitive content? Do you want to provide useful, practical, interesting, and entertaining information? Follow these tips to take your content marketing strategy to the next level.
In the1980s and 90s, information was not nearly as open or accessible as it is today. Getting data or information was a drawn-out process, usually entailing a visit to a library, scanning and reviewing several books and periodicals, discarding outdated resources and foraging for the latest statistics.
In the late 90s, when everyone bought their first personal computers, things improved somewhat. Even though early PCs were poorly designed, slow and noisy, we all marveled at their powers to retrieve information with the click of a button. The speed of 14.4k seemed like a godsend, and we were surfing the Internet in euphoria. At that time, all web services were very expensive, and online videos were perceived as something fictional and unattainable.
Today, information is no longer a luxury, it is at our fingertips. Almost everyone has a smartphone and can Google any topic within seconds. Young people have no concept of what it was like to live without modern technology. There are no delays, no extra effort, no sacrifices to be made to stay informed. Everything is quick and easy, which is great!
The information era has sown fertile soil for globalization, international exchange, and life-long education. But is it universally beneficial?
The problem with informatization
As a content provider, you may find yourself in a vulnerable position. If information is inexpensive and freely accessible, its value decreases. When you enter the competition with other providers, you have to fight for your place in the sun. Competition is great for consumers who can choose among the best products. But it can be disheartening for content producers who have to work at full capacity and constantly keep on top of things to stay afloat.
Learn from the experts
You can find a plethora of articles on content creation by Googling “content writing” or a similar query. But if you take a closer look at these articles, you will find that most of them do not provide efficient solutions. They just repeat universal truths that you likely already know. This problem is a common characteristic of the informatization era. Remember that quantity does not equal quality, and the challenge is to find a needle of truth in a haystack of garbage.
The truth is that most articles are written by amateurs. Their recommendations are not based on expertise, they are merely recycling the same low-quality articles without having any hands-on experience. These authors provide primitive instructions. and they often do not even understand the meaning of what they have written. For example, non-engineers often write how-to articles for technical specialists, and people who do not have experience in business or finance explain how their readers can become millionaires.
With so many unqualified “experts” sharing their opinions across the Internet, it can be challenging for truly knowledgeable and experienced specialists to stand out from the crowd and get noticed. If you have valuable ideas and information to share, you should convert them into attractive, original, and reader-friendly content.
What kind of content do you need?
Like anything of value, developing content creation skills will not be fast and easy. Efficient communication skills that engage an audience should be nurtured carefully and patiently. You have to learn and develop special techniques, and practice constantly. There are rules and tricks for posting articles, looking good on videos, and speaking persuasively on podcasts.
Stick to the following principles for successful content creation:
- Entertainment. Even if you are writing about serious topics, do not bore your website’s visitors. Even the driest instructions can be presented in a lively, engaging, and personal way. Address readers as friends, not as students listening to a lecture, especially if you are working on social media content creation.
- Information. Most people are always on the go, and lack the time to read lengthy and wordy articles. When they open your article, they want it to be useful and practical. Spare them your philosophical reflections and try to stay on topic. Cut to the chase with clear brief instructions, and eliminate the fluff.
- Consistency. Providing regular branded content to your readers at roughly the same time of day, on the same days of the week will turn your audience into habitual readers. They will expect you to feed them interesting news on a regular ongoing basis. Occasionally review your previous articles to avoid repetition, and provide only fresh information.
- Focus. Do not try to pack all the information on a topic into a single post. Each article should be focused on one narrow topic, or on a single aspect of that topic. If you have a lot of information to share, create a series of posts and place them in one general category, similar to chapters in a book.
- Alert readers to what comes next. Your goal is not only to provide information, but to gain a loyal audience. Encourage readers to subscribe to your newsfeed or place an order. Invite them to register and get acquainted with your services. Announce future articles to keep them coming back for more.
- Relevant keywords. High-quality SEO content will shoot your website to the top of rankings.
What is the ideal article length?
Novice authors often ask how long articles should be, but there is no universal rule. Write as much as necessary to address your readers’ problems. Also, if you want to contribute to partner websites, study their writing guidelines closely before submitting.
Some experts recommend writing brief articles and filming short videos based on the assumption that lengthy media content often fails to hold readers’ interest. But the truth is that useless materials are more likely to be quickly dropped. If your article is well formatted, engaging and helpful to your readers, they will read it to the end. It is always better to focus on quality rather than quantity.
We hope this article makes your content creation journey more fruitful and successful. We look forward to reading your posts!