LSI Copywriting: Why Is It So Essential?
“Latent semantic indexing”. Sounds complex, right? But we’re not trying to confuse you with the ins-and-outs of complex development. LSI is actually a special method in natural language processing (NLP) that compares website content with user queries and identifies resources with the most appropriate results. LSI copywriting, then, is a writing technique that makes any text informative, relevant, authoritative and competitive when done properly.
This type of written material differs from SEO content simply because LSI content cannot be stuffed with keywords. LSI was invented to humanize web content by removing unnatural keywords and adding more valuable information. LSI copywriting creates a real search strategy that effectively meets the requirements of both search engines and users.
How Was LSI Copywriting Born and Why?
Over 6 years ago, Google decided to fight low-grade content and released their infamous Panda algorithm. Panda hunts and identifies over-optimized websites and lowers their search ranking. Google’s main goal was to eliminate less than savory SEO tricks and to popularize user-friendly content.
The first mention of LSI copywriting appeared in 2012 when Google was developing strategies to prioritize high-quality content and convince webmasters to implement texts, not for bots, but for users.
Then in 2013, Google introduced the Hummingbird algorithm which guards the web and only ranks websites with content that coincides with users’ preferences.
Latent semantic indexing is picking up speed and forcing webmasters to filter content. A great number of searchers don’t care about excessive keywords and simply type in what they find suitable to satisfy their search query. So no matter how strange the queries might be, users need to be matched with the right answer. This means websites today shouldn’t emphasize keywords but rather the general sense of a certain topic.
6 Ways to Optimize Your LSI Texts
As we’ve already mentioned, LSI copywriting demands comprehensive lexics and a wide vocabulary. It has very little to do with regular keywords; LSI requires different collocations and the combinations of words related to a particular niche. No copywriter, no matter how experienced he or she is, can’t remember every relevant terminology and can benefit from a little extra help. Here are six ways copywriters can strengthen their LSI copywriting skills:
#1 Google Adwords (Keyword Planner)
Let’s pick the term “Wall Street” as an example because it has several meanings: actual street, journal, websites, film series and more. It also has several additional meanings if choice words are added, like “wall street stock market”, “The Wolf of Wall Street”, etc. So the term can take on many types of meanings.
We recommend creating Google Adwords account and using the Keyword Planner to find more variations. You’ll get lots of related keywords and have a chance to see how competitive they are.
#2 Google Search
The most obvious way to look for natural search queries is to simply Google it. People enter millions of words every day and it’s up to you to find out what terms are the most popular. Simply type “Wall Street” in Google’s search box and you’ll get all variants you need to help with your search.
#3 Related Searches
Scroll to the bottom of any search page and you’ll see a section titled “Searches related to…”
This method is super easy and free, a total win-win because all results listed above are already approved by Google and associated with your main keyword.
#4 Keyword Research Database Tool from SERPs
SERPs tools remind Google’s Keyword Planner of related search queries and it is also easy-and-free-to-use. Add your keyword to the search box and you’ll get a list of associated keywords that were compiled according to the most frequent searches and CPC (cost-per-click) results.
#5 Neil Patel’s Ubersuggest Keyword Tool
With so many tools available, how do you choose which one to use? Another free tool, Ubersuggest is also ready for your use and is effortless to navigate. Ubersuggest shows a list of popular search queries and illustrates their search volume, difficulty, competition, CPC and overall results.
This tool was developed specially for generating LSI keywords. Nothing difficult about it at all – simply insert your target keyword in the search box and you will receive specialized LSI results.
How to Choose Best of the Best?
After all this research, you’ll probably have a never-ending list of LSI keywords to draw from. Now you need to cut your list down in order to get the most effective ones. Since LSI content is supposed to be understood by real people, pay special attention to casual expressions that are closely related to your query and constitute a live search.
It’s important to choose keywords that help find answers and solutions to user-generated questions and problems. As we’ve already found out, the keyword “Wall Street” can be interpreted in several different ways. First, it’s important to select LSI keywords that are logically connected to your topic. Second, you need to determine the intent that users might have when searching for your article. In the “wall street” example, users could be searching for things like:
- History of Wall Street
- Fresh Wall Street journal news
- Wall Street tv-series reviews
- Latest Wall Street stock market deals
..and so on and so forth
Don’t try to overstuff your content with inappropriate LSI keywords. Even if the term “Wall Street journal” is the most searched for, there is no sense to use it if you’re writing about the street in New York. Select only the most relevant LSI keywords; don’t cheat your way through content strategy and search bots will reward your website with a spot on the first page.
LSI copywriting requires time, patience, attentiveness and sometimes a few external resources, but it’s absolutely worth the effort. Given the immense number of Google rules and requirements, every webmaster should apply honest SEO strategies in order to appear in the top 10 search results.
At the same time, don’t spend all your focus on LSI strategies only. Remember, LSI is only one part of an effective SEO strategy that will lead your website to search engine result success.