What is the best way to promote your audiology business?
Paid advertising is a promising model of web marketing designed to show your business’ ads to searchers looking for your services. The most popular form of paid ads is PPC, which is designed to place your ads in the search engine’s sponsored links segment for your niche-related keywords. All you need to do is make a small payment for every click produced by your target audience.
At first, this idea sounds a bit expensive: paying for every click can quickly add up and when left unattended, businesses can easily end up bankrupt. The latter scenario is likely to occur if your PPC team has no idea what they’re doing. With a team of PPC experts, your potential patients will find ads only when searching for audiology clinics and products. They won’t meet any annoying or clumsy commercials that overshadow your business. You’ll also benefit from this type of marketing campaign because a well-thought-out pay-per-click strategy brings in far more money that it actually costs.
You know what is best for your audiology website. What factors can help ensure your paid advertising campaign will be successful? How will you measure a PPC strategy to avoid wasting money? Will your plan accomplish your bottom line objectives? With a skilled PPC team, you can easily answer these questions and focus on providing first-rate services.
Here are some pieces of advice to help you grasp the benefits of a pay-per-click strategy for your audiology clinic.
Choose A Perfect Place for Paid Ads
There is a great range of placements to show your advertisements and each website has pros and cons, so choose carefully. But before you decide where to place your ad, you must first decide what type of paid advertising suits your business best.
Banner Ads. You’re probably familiar with these hanging or pop-up banners containing catchy info about some businesses. On the one hand, they can be effective if you choose the right websites, banner sizes, display times and the appropriate audience. On the other hand, they can be useless and costly if your banners disturb visitors or pop up during unrelated searches. A pay-per-click banner model will work at its best if used and targeted properly.
Text Ads (or contextual advertising). This is the type of ads you often see below or above Google search pages. They are initially not so irritating and more advantageous because they target only prospects looking for information related to your audiology niche. To achieve this result, you should complete a deep keyword analysis. We recommend you to use Google AdWords to identify the relevant keywords for your PPC strategy. AdWords offers text ads + banner ads based on notably targeted keywords. And the more you try AdWords, the more you will observe a strong ROI. Advertising on social networks is also beneficial if you have social business pages and your audience uses Facebook and/or LinkedIn. Ads on social media unite texts and visuals concerning target users priorities, location, subscriptions and other individual factors.
BuySellAds, AdSella, Redirect. These platforms can sell you placements for your advertisements, offering clinics the chance to buy space for a specified monthly cost on relevant websites. If you seek to succeed in your PPC campaign, it’s important to conduct thorough research on your patients and their needs. This will help your business choose the right platform and, for even greater return, can result in a collaboration with well-known bloggers in your niche industry.
Long Tail Keywords In Paid Search
Do you know which keywords to choose for your business? If not, it’s time to find them out because using the improper keywords is a huge detriment for your PPC campaign. Google AdWords is an indispensable tool for discovering niche-related keywords. The only downside is AdWords can give you very general keywords that are too expensive and not very helpful. It’s important to understand that searchers usually don’t use general keywords, so you should find particular keywords that will generate the end user results you want.
This is why you need longer and more exact keywords.
It seems logical that people are searching for a “hearing center” or “hearing doctor” along with the “ear aids” queries. Playing with general keywords will result in wasted money and a very low ROI. Targeting a big number of low-traffic keywords is much more effective than trying to target several high-traffic keywords that aren’t widely used by searchers.
Track The Performance of Your Campaign
There is no sense in investing in paid advertising if you can’t track the progress of your advertisements. Online advertising gives you an opportunity to observe the performance of every ad. We recommend the Google Analytics package that is free and easy-to-use and compiles the activity of all your campaigns.
Custom Campaigns will let you build a customized uniform resource locator for each paid ad. This way you can observe your paid advertising performance and the level of its productivity including overview, page and landing page visits and conversions.
Furthermore, you are free to use AdWords Performance Grader to track your success. This online tool estimates your AdWords campaigns based on text ads, CTR, quality score, negative keywords and impressions. This allows you to see where your ads are struggling and where you can improve to gain the maximum ROI.
You never know which advertising campaign is best for your business until you try. Results of paid advertising aren’t immediate, so you need to be patient and allow time for research. Refine every element of your campaign to get the desired results and don’t forget to run PPC in conjunction with SEO to appear in organic search results. This two-pronged approach is how you will succeed on Google and build authority among target audience and crawlers.
In order to make your paid advertising campaigns for audiology clinics outstanding and skyrocket its online presence, consider exploring our full package digital marketing services.