SEO includes the actions, techniques and tactics we utilize to improve a website’s rankings on search engine platforms. But it’s not a one time, “set it and forget it” thing. Successful SEO strategies require consistency and patience. This can make SEO a time-consuming and often exhausting process, which many businesses chose to ignore because they fear falling behind the competition.
Today, SEO is non-negotiable for each and every business, especially for those facing stiff competition and. In the plastic surgery industry, for example, trying to win new clients will require some behind-the-scenes SEO work. The SEO process can take a lot of time to plan, but laying out a foundation for your strategy will make it much easier to implement. It requires even more time to see tangible results and to measure them, but the payoff is big and it’s worth the effort.
You actually don’t need any technical skills or previous SEO background to be a master at SEO. To get started with optimization for search engines, you just have to follow these simple tips. Or even easier, ask your staff to help you fulfill each step from the following list.
#1 Start Generating Valuable Content
You and your staff have the expertise and experience to share with your plastic surgery clinic patients and prospects. There is so much you can tell your current and potential customers such as what outcomes to expect from a particular procedure; who is the perfect candidates to get plastic surgery; and how to quickly recover from surgeries.
Take before-and-after pictures, craft informative blog posts and educational infographics to bring value to your plastic surgery website users. The goal is to make your content so valuable to your customers that they will be inclined to share it on their social network accounts.
This will benefit your business in many ways:
- Adding fresh and relevant content to your website on a regular basis signals search crawlers that your plastic surgery website should be frequently crawled and indexed.
- Sharing your content throughout your social media platforms reaches a greater audience (who potentially can follow a link to your website) and works as powerful social proof to search engines, improving your SERPs.
- Crafting content with your target audience and their problems in mind can help you establish yourself as an expert, acquire user trust and build reputation.
#2 Get Active on Social Media
Brands that succeed in establishing a strong social media presence across major platforms (use the 3-4 most visited ones) enjoy better rankings in search engines.
This will require you to:
- Keep your contact information accurate and up-to-date across all platforms
- Share your blog articles, infographics, videos and pictures with your followers
- Curate content from other resources
Social media channels can help plastic surgery businesses’ practice:
- Get more traffic to your website
- Enhance brand visibility
- Strengthen reputation
- Improve conversions
#3 Register in Local and Medical Directories
Listing your business on websites such as Yelp, Yellow Pages, Google My Business and other local listings will give your SEO a great leg up over your competitors. When people type in “plastic surgery NYC” in Google Search, they are more likely to see results from Google My Business and Yelp on the first SERP.
Surgery- and medical-related directories will benefit your business as well. They are niche-focused, which is why Google values backlinks and citations coming from credible websites relevant to your business more. This helps Google reward plastic surgery websites with higher rankings. Directories are good for cultivating:
- User reviews
- High-quality backlinks
- Fresh leads
- Targeted traffic
These simple but effective tips will help jump start your plastic surgery practice’s search engine optimization. Anyone can get started on their business’ SEO tips by taking care of these beginning steps listed above, but for even deeper SEO strategies you may want to consider hiring an SEO strategist. Take the time to research the market of digital marketing services to choose a great SEO agency to fit your plastic surgery business’ exact needs.