The COVID virus has influenced the everyday lives of us all, and numerous companies, clinics, and individuals have experienced difficulties. The virus has changed the ways patients, clients, and customers communicate and interact with businesses and organizations, and companies have had to adapt to new ways of providing services. Leveraging useful digital marketing channels can help you maintain a steady patient flow and stabilize your revenues during the lockdowns.
Communicating with customers is essential
Keeping in touch with your customers is important for retaining your clinic’s reputation. Consider increasing the frequency of new blog posts and adding new topics to your menu of articles. Share some alternative methods of dealing with the virus, or hold a livestream Q&A session weekly.
Expand your clinic’s online presence by creating accounts on Twitter, Instagram, and other social media platforms, to keep in touch with existing customers, and to reach out to those looking for your services. Be sure to respond to comments, and provide customers with information about changes in your clinic’s hours of operation.
Research the best marketing channels for your clinic
Before deciding on which marketing channels to invest in, find out what your customers are interested in. Conduct in depth research to identify the most popular services to promote in your marketing campaign. It is important to research as many available channels as possible, because your target audience may be spread across multiple social networks, digital news outlets, and related websites when searching for information.
Hiring a professional digital marketing team to define the best channels is well worth the investment. A marketing specialist knows how to fine tune each channel, to optimize its efficiency and make it profitable. A digital marketing agency’s services will begin to pay off within a few days after your campaign launch.
Choosing the best marketing channels for your clinic
There are several marketing channels available. Some are more efficient than others, and certain channels require additional expenditures. Nevertheless, all of them can be used to promote diverse businesses. You should learn about your options, to make informed decisions about which channels will work best for your needs.
Today’s most popular and effective marketing channels include:
- Email Marketing
- Pay-Per-Click Advertising (PPC)
- Display Advertising
- Social Media Marketing (SMM)
- Content Marketing
- Affiliate Marketing
Here are some of the most effective marketing channels for reaching your target audience and attracting new customers to your clinic, to replace those you may have lost due to the lockdowns:
Your clinic’s website. Your website is the channel that most of your audience will use to check for updates and changes in services. Add new information regularly to keep clients up to date, and to help them plan a safe and comfortable visit to your clinic.
Social media. Modern patients prefer to find new information by scrolling the news feed of their favorite social media networks. Use SM to attract new clients and spread the word about your clinic. Ask your regular customer to follow you and share your posts, to expose your brand to their friends and followers.
Email. This tried and true marketing channel is accessed daily by numerous customers. Take advantage of email to announce your clinic’s updates and new services, and to keep your clinic on the radar of your client base.
Google My Business (GMB). Use GMB to update your operating hours and service availability, since many consumers rely on it to plan their daily schedules.
By identifying and leveraging the best marketing channels, you can attract new clients and keep in touch with your regulars. Use carefully chosen marketing channels to communicate with your audience and increase profits, even during the pandemic.