Digital Marketing refers to all services and measures taken to improve and cement one’s business presence in the digital space. Digital Marketing has made it possible to promote any type of business online and save marketing budget, but only if it’s done properly.
Now you, as a student who has interest in Digital Marketing, have a great opportunity to show what you are capable of and devise your own effective strategy to make a business recognizable and get awarded with $1000 by outstanding industry experts of Clever Solution.
If you are a current student (either full-time or part-time), but no younger than 18 years old, and you are skilled in Digital Marketing, feel free to apply for our scholarship.
- Make up a detailed plan of SEO, PPC, SMM and content marketing improvements for a small- or midsized regional college (choose one to your liking) in any document format (.DOC and .DOCX preferred)
- Explain why you consider these improvements important
- Send your documents to us via email@example.com
- $1000 scholarship is guaranteed for a winner.
- Clever Solution may employ one outstanding student.
July 1, 2017
July 15, 2017
For further information, please, email us via firstname.lastname@example.org
Clever Solution is a full-cycle, New York-based web studio. Our certified team offers a wide range of design, development and digital marketing solutions. Our SEO, PPC and SMM services are highly competitive. We have strong experience working with businesses throughout the United States.
Our marketing strategies for the college web niche can increase traffic by up to 171%. Moreover, our landing pages boost conversions by up to 30%. Because the majority of colleges’ prospects are students or graduates, we develop cost-efficient SMM plans to promote your business on social networks that reach your target market.
Conversion Tracking for College Websites
Get the most out of your SEO budget
by monitoring key visitor actions, leads and sales
WEB FORM CONVERSION TRACKING
Your visitors can easily enter data on your website and you can monitor their actions using customized web forms. We know how important it is to understand students’ needs. This is why we will analyze your data and optimize forms so that you control everything via Google Analytics.
ANALYSIS OF GOALS
Any successful digital marketing campaign starts with defining goals. Our pros will help you to set goals, analyze them and track results. Afterwards, we will send you a comprehensive performance report. Trust our up-to-date solutions to help you meet your business goals, time after time.
UI OPTIMIZATION & CUSTOMER CONVERSION
A prospective student, looking for college information, wants an easy-to-use website. Our SEOs and designers will perfect your website navigation and create an appealing, usable interface. Want your website to surpass all the others? Clever Solution’s team has strong skills in creating the best user experiences and building conversions. Just call us!
Traffic analysis is a must, especially if you want to figure out how visitors find your website. Our SEO experts will help you to stand out from the competition. We will monitor and analyze your traffic to boost conversions. Get in touch with us and you can pay for real visitors, not just clicks.
On-Page SEO for College Website
Sky-high on-page ranking
factors will help your website to reach the top
Accurately selected keywords are crucial for obtaining a high search engine ranking. If you want to please visitors and search crawlers alike, we are here for you. Our developers will select and implement effective, long-tail, SEO-friendly keywords so that prospective students find your website quickly and easily.
OPTIMIZATION OF TAGS AND META DESCRIPTIONS
Optimization of a website on a structural level implies including keywords in tags and meta descriptions. Our pros are ready to audit, rewrite and fix tags and meta descriptions according to search engine guidelines. We guarantee that search crawlers will easily determine what your website is all about. Contact us to see changes quickly.
SITE ARCHITECTURE ANALYSIS AND OPTIMIZATION
Want your website navigation to work properly for both prospects and search bots? Our team of SEOs and UI/UX designers will develop a thorough strategy for bringing your website architecture to the next level. Show your students that you care about their future by making your website simple and inviting. Call us and we will do whatever it takes to improve your digital marketing processes.
High-quality images attract prospects. They are like magnets that bring 90% more views to any website. Visually appealing images help visitors to visualize the benefits of your college and make your website more trustworthy. Get in touch with our SEOs and they will apply necessary tags and descriptions to all images. Trust us and you will get an attractive, engaging website!
Did you know that links have a major influence on a website’s search ranking? Even one low-quality link can quickly drive your website to the lowest position. Clever Solution will not allow this to happen. We are ready to fully scan your website, find and fix broken and low-quality links. Just contact us and we will create foolproof URLs and interlink website pages. Count on our qualified team to do the job right.
ONSITE BLOG SETUP
Writing blog posts means a lot in terms of boosting conversions, increasing customer loyalty, building brand awareness and much more. Students and enrollees want to see more than just a dry website. Show them your vibrant culture by posting valuable articles, alumni stories, news and events. Our content creators can set up a blog and fill it with useful, helpful information. All you need to do is call!
Off-Page SEO for College Websites
Continuous traffic, outstanding content and
WEBSITE CONTENT WRITING
The quality of your website content can be improved by posting and sharing niche-related, educational articles, updating blog posts, creating infographics, posting industry news, or sharing whitepapers, case studies, ebooks, etc. Call us and your website will be in high-demand.
Collaborating with third-party blogs generates content and builds links. This is why guest blogging is so beneficial. But you don’t have to waste time trying to reach industry bloggers – because we can do it for you. Our pros will collaborate with influential bloggers and offer your articles with links to your posts. This strategy will draw powerful backlinks, build brand awareness and cement your stellar reputation.
INFOGRAPHIC CREATION & DISTRIBUTION
Infographics deliver valuable and easy-to-understand information to your visitors and brings in high-quality backlinks from social networks, blogs and forums. Our SEO pros, designers and content creators are here to help with just that. We will find great topics and create comprehensible infographics. Give us some time and you will definitely see the difference.
DIRECTORIES AND LISTINGS
Don’t underestimate the power of a website’s linking profile. Directories and listings are the best tools to improve them. Our link-building pros are skilled in scanning the Web to find authoritative directories that generate more inbound links. Trust us to help your website gain an amazing reputation.
Passive advertising through forums and blogs is an effective way to tell the world about your college. You don’t have to communicate with thousands of visitors by yourself. Our team will help you to communicate with your target audience via Q&A platforms (Quora, Yahoo! Answers Q&A, etc.). Our specially created personas will share their experiences so that prospective students will view your website as a trustworthy source.
Though forums and blogs are not as popular today as they once were, they still can be effectively used for passive advertising. Our pros will create individual accounts on Quora and other Q&A forums and blogs with deep-dives on topics your target audience is interested in. We will not advertise your clinic openly. Instead, our personas will share their experience to build brand awareness.
DOC / PDF creation & submission
Pay attention to your DOC/PDF files. College websites provide lots of information about enrollment, programs, fees, application, and more. All of this information should be up to date and easily accessible. If you don’t have enough time to do so, we can create niche-related files. With our help, you can provide students with all the need to know. Just get in touch with us!
Reporting & Support
Monitor your SEO budget with our detailed monthly reports
MONTHLY SEO PERFORMANCE REPOSTS
Working with us, you will know every step of our strategy. We will keep you informed on your website’s performance and progress. How? We will send you pie charts, flow charts, graphs, tables and slides so you can observe all of your site’s improvements, in detail. Our team is honest and helpful, however we can be.
Our customer support is available 24/7. Just contact us and we will take care of any pressing technical issue. We guard your website carefully and take care of its integrity.
MONTHLY FULL SITE AND DATABASE BACKUP
Monthly database backups are a must if you want to secure your website. We know hackers’ intentions and we are one step ahead. Want to be secured against bugs, cyber-attacks and other errors? Stick with Clever Solution!
PPC services for College Websites
With customized PPC ads, you pay for conversions, not for clicks
GOOGLE ADWORDS ACCOUNT: SETUP, MANAGEMENT & AUDIT
If you want somebody to manage your Google AdWords business account, our certified pros are ready to go. One call and we will create customized ads, detect the best keywords, analyze target prospects and much much more. Our cost-efficient solutions will maximize the effect of each marketing dollar you spend.
PPC is a highly effective tool when it comes to lead generation. If you want to make your PPC campaign result-oriented – our team is ready to help. We will work hard to reach all of your marketing goals including purchasing visits and driving interested users to your college website. Trust us to set up and launch an effective lead-generating campaign.
Every student is important – so is every visitor. With Google AdWords remarketing campaign, you will know who and why each person came to your website but didn’t necessarily convert. Clever Solution’s team will purchase visits and drive interested students to your website. Call us to punch up all your advertising efforts.
The more data you collect and analyze, the more effective your campaign will be. Our experts know how to employ call tracking software to get the most out of your data. You will know how your call-only ads lead to phone calls using Google AdWords. Just contact us and your prospects can easily find out about all the advantages of your college.
MOBILE APPS ADVERTISING IN GOOGLE PLAY STORE
Have you already uploaded your app to the Google Play Store? If no, hurry up! This will help keep you in touch with visitors, leads, students and partners. A properly developed mobile app will target interested prospects and improve ROI. Our pros are ready to create and promote your app in the Google Play Store. We guarantee that every marketing dollar will work on behalf of your college.
YOUTUBE AND VIDEO ADS
Videos generate traffic and give websites a higher SERP. Videos capture visitors’ attention and students especially love videos. We will open your (soon to go viral) account on YouTube and customize video ads to maximize the effect of each posted video. Do you want to show your future students more than just a website? Give them informational, educational and entertaining videos about your college. Get in touch with us and your website will be in demand.
FACEBOOK AND INSTAGRAM ADS
Students spend 50%(or even more) of their free time scrolling through news and pics, giving likes and reposting. This is why your college digital marketing campaign cannot be truly successful without social networks. Our SEO, PPC and SMM pros will do their best to ramp up your website conversions and increase followers on each of your social media channels. Get in touch with us and your social media accounts will be the talk of the town.
GOOGLE ADWORDS TUTORIAL
Google AdWords is your key to collecting and analyzing data, discovering new trends and creating efficient marketing plans. If you don’t know how to use it – we are here to help. Our PPCs will send you our detailed tutorial and you can easily learn more about running your business fueled by data!
SMM Services for College Websites
Our effective SMM strategy increases social network traffic by up to 36%
ANALYSIS OF TARGETED AUDIENCE/COMPETITORS/NICHE
If you want to make an impact in your niche, collecting data is crucial. Be aware of what your prospects, competitors and niche representatives demand. This is how you will become a leader. Rely on us to develop an effective promotion strategy that will bring you above and beyond your competition.
DEVELOPMENT OF CONTENT STRATEGY
Your content strategy should educate and inspire students, converting them into leads. Our SMM experts will create engaging content to generate visitors, add relevant articles, up-to-date news, press releases, etc. We guarantee that having unique content you will get noticed quickly.
CONTENT POSTING & SHARING
Valuable content can’t bring you success if you don’t know when and how to share it with your target audience. Posting during prime-time is the right way to reach your audience. We will find out your visitor’s preferences and choose the right time to post and share. Trust us to ensure that every social network account brings in traffic and prospects.
NETWORKING ACCOUNTS & COMMUNICATION
Even if your accounts don’t have many subscribers, it’s not a problem. We will create networking accounts and populate them with personas. They will update photos and statuses, share interesting content, communicate with users on Facebook, Twitter, Instagram, Google+ and much more. Our SMM experts guarantee a plethora of followers and thousands of likes. All you need to do is get in touch with us!
Social networking platforms are effective if your plan on sharing content permanently. Some social network advertising is paid and the price can be high, but we buy and place strategic, unique ads for your college website. Your marketing budget must be spent on conversions, not just clicks. This is why we offer our professional help to make the difference for your site.
Content for College Websites
Useful and appealing articles, infographics and videos
will bring your SMM strategy to the next level
Blogging engages prospects and guides them to read and share facts about your college website. Imagine that you can attract, educate, interact with and empower your website visitors. Our skilled copywriters will create articles on interesting educational topics and our SMM designers will develop, design and integrate visually stunning infographics. Your remarkable content is our goal and we will do our best to deliver– just call us!
Infographics are appealing, informative and educational, so why not add them to your college website? Clever Solution’s SEOs, designers and SMMs can help. Call our team and we will make your website widely-known.
Future students need to know that your college is trustworthy. Putting your services on the map means getting more applications and full campuses in the coming semesters. Stand apart from your competition and show prospects that they are making the right choice by choosing your college. Our team is ready to help!
PHOTOS & VIDEOS
High-quality visual content is a magnet for traffic and conversions. We are trained in creating both useful and entertaining visuals to showcase your college website. Our experts will post relevant photos and videos that fully describe the benefits of choosing your college for their studies. Call us and be ready to see change for the better!
Social Networks for College Websites
Stay in touch with prospects via social networks
It would be a crime not to use the №1 social network in the world. With Facebook, you will draw millions of prospective students to your site. We will utilize smart targeting to advertise to interested audiences and boost your website’s conversions. Your Facebook account should be unique and we know how to do it right.
Google+ is the perfect tool to attract quality links and improve search engine ranking. Our team will make your G+ account strong. It will get enough backlinks and traffic to bring your website all the way to the top position.
Quick 140 character posts are useful for up-to-date information. Younger generations are already used to it. Use Twitter to tell the world about college course updates or upcoming campus events. Don’t have enough time to post? We are here to communicate with followers, post and re-tweet. Our pros guarantee great feedback.
INSTAGRAM & PINTEREST
Visual content is getting extremely popular. Post fresh and hot visuals to drive more people to your website. Our team will show you why Instagram and Pinterest are so crucial. Clever Solution’s designers, SMM pros and video experts will get the most out of these social networks.
Gaining an exceptional reputation in professional circles is hard, but not with Linkedin! You can read and track all your competitors’ actions and examine their followers.You can also share informational articles, white papers, DOC/PDF files and reports to build trust among colleagues and prospects. Want to boost your reputation? Get in touch with us!
If you want to track your clients, traffic, calls, leads, sales and conversions – you need to collect and analyze data.
A correctly optimized website structure will bring you a high search engine ranking. Ensure that your website corresponds with search engine guidelines.
A well thought out strategy is the right way to promote your college website and to inevitably lead in the digital marketing space.
Content is key to engaging your target audience. Try to make your content helpful and educational.
SMM strategies will help you to reach prospective students via social networks. Invest in social media marketing and it will pay off.
It's not easy to make prospects convert; they need to trust you first. Show that you are a caring, professional school and students will choose you over your competitors.
We are certified by Google, Bing and Inbound
We are highly skilled in SEO, SMM and PPC
Our cost-effective solutions can meet any marketing budget
Your business marketing goals are our main goals
Our monthly performance reports show better results every month
We provide customer support 24/7