INTEGRATED APPROACH TO
YOUR PLASTIC SURGERY CLINIC WEBSITE

Attract More Customers with SEO, PPC, SMM

ABOUT CLEVER SOLUTION

The only stop you’ll need to make

Clever Solution is a full-service web studio headquartered in NYC. We offer a wide range of design, development, and digital marketing solutions for small- and mid-size businesses in the greater New York area and across the United States. Our digital marketing strategy includes SEO, PPC, and SMM.

We provide turnkey solutions for plastic surgery centers, clinics, and offices. Our strategic approach is focused on attracting more customers, building brand awareness, increasing patient loyalty and improving your website’s conversion rate. We have helped dozens of plastic surgery businesses and know how to help you.

WHAT WE OFFER

Digital marketing solutions to make
your business relevant online

Conversion Tracking for Plastic Surgery Clinics

Identify and track key visitor actions.
Learn how leads and sales are generated

Conversion tracking of Web forms

Users enter data on a website with Web forms. We will create customized Web forms and track how your patients use them via Google Analytics. Our experts will analyze the collected data and optimize the forms to boost the conversion rate.

Analysis of goals

A digital marketing strategy will not have the impact you expect without clearly-defined goals. Our pros will provide an honest and realistic assessment of your clinic’s advertising goals and track the resultsсof your campaign.

UI optimization & customer conversion

Easy and intuitive navigation helps convert visitors into customers. Our experts will track and analyze key visitor actions and offer solutions to improve the UI/UX on your website. A great way to boost conversions!

Traffic analysis

Traffic analysis will show you how patients find your plastic surgery clinic website. After analyzing where the traffic comes from, we can micro-target the digital marketing. You will spend your marketing budget to drive actual patients to your site, not just clicks

On-Page SEO for Plastic Surgery Clinics

Optimize your website according to search engine
guidelines and achieve a higher search engine ranking

Keyword search

Keywords are used by search engines to ‘understand’ content, and by users to search for it. If keywords are properly selected, a website is more likely to achieve top rankings in search engines. Our SEO professionals will select and implement the correct, long-tail keywords for your plastic surgery clinic and ensure that your website will be found by users.

Optimization of tags and meta descriptions

Search engines demand that tags and meta descriptions be properly optimized. Websites with correctly placed tags and keyword-rich descriptions have top search rankings. We are experts in tag and meta-data enhancement. Let us help your clinic achieve a higher search engine ranking.

Site architecture analysis and optimization

Websites of plastic surgery clinics have to be easily navigable. Patients enjoy their experience finding information on products and services quickly and easily. Our professionals will analyze the architecture of your website and recommend ways to make it simpler to use.

Image optimization

High-quality images always come before content, especially on plastic surgery websites. But to drive more traffic and boost conversions, these images need to be optimized. Our SEO experts will make sure that the requisite tags and descriptions are the best they can be.

URL/link optimization

Links play a major role in determining a website’s search rank. The rank suffers if there are only a few links or if links are of poor quality. Our professionals can attract high-quality links, place them correctly and interlink your web pages, maximizing the effect of each link.

Onsite blog setup

A well-designed blog featuring useful articles is key to driving traffic, increasing customer loyalty and boosting conversions. Our experts will create a consistent and compelling content marketing strategy for your blog with high-quality images and useful and informative content on topics relevant to your patients.

Off-Page SEO for Plastic Surgery Clinics

Drive inbound traffic and leads with useful content.
Build high-quality links on directories and listings

Website content writing

We are experts in creating compelling content for your plastic surgery clinic. We can write niche articles, design and implement infographics, generate industry news and press releases. Let us create content your customers will look forward to receiving.

Guest blogging

Cooperate with third-party blogs and other plastic surgery bloggers to get high-quality backlinks. To build brand awareness, we will share your content, attract links and drive traffic. This will help put your business on the map quickly and easily.

Infographic creation & distribution

Infographics are an effective way to deliver valuable information to patients. Our professionals will generate and share industry-related infographics to increase the visibility and authority of your plastic surgery clinic in the industry. We know how to utilize the power of visual.

Directory submission

Our professionals will find the directories where it is crucial for your clinic to be included. We will help your website get high-quality backlinks, improving your office’s reputation. Our link-building pros can also ensure positive references for your business.

Authoritative business listings (Yelp, Local.com, etc.)

Authoritative business listings allow prospects to find your practice quickly and easily. Our pros will place your clinic in the best listings and monitor its account for best results. Listings are perfect for receiving backlinks, leaving reviews and popularizing your business online.

Q&A posting

Q&A posting on such resources as Quora is perfect for passive advertising. Our professionals will create individual accounts, write useful answers to industry-related questions and share links to your blog to build brand awareness.

DOC / PDF creation & submission

We are specialists in generating specific article content for DOC/PDF files. These deep-dives on issues your patients care about, take time and effort to create but pay off in improved visibility. Let us help you increase the reputation of your brand.

Reporting & Support

Achieve greater accountability of your
business with elaborate monthly reports

Monthly SEO performance reports

We provide monthly performance reports to monitor how your plastic surgery clinic is perceived online. Our professionals will include data to illustrate the big picture for you. We will also provide advice on how to modify current strategy to get even better results.

Customer support (email, chat & telephone)

We provide excellent customer service. If your website experiences glitches or technical issues, just contact our professionals. We will fix errors, speed up page load times and secure your website against cyber attacks.

Monthly full site and database backup

Monthly database backup helps secure your website in case of emergency. Our professionals guarantee that your clinic will not lose any patient-related data.

Services for Plastic Surgery Offices

Utilize customized PPC ads to drive patients to
your website. Optimize your marketing budget,
paying only for converted customers

One-time setup of Google AdWords account

Our pros can set up a Google AdWords account for your plastic surgery clinic. We will create a budget to efficiently drive traffic and patients to your website. We will also add snippets and extensions, select social networks and devices to target, etc.

Primary setup of Google AdWords account

Our PPC professionals are whizzes at getting the most out of Google AdWords. We will establish and manage your account: apply all the necessary settings, add snippets and extensions, analyze traffic, and continuously optimize as needed. We guarantee better conversions and higher traffic.

Google AdWords account for e-commerce websites

To be successful in e-commerce, it is critical to precisely track key visitor actions. The best way to do that is using Google Merchant Center. We will create an e-commerce campaign for your plastic surgery clinic so that you can track visitors’ purchasing behavior, leads, goals, calls, and much more. We can also provide remarketing services.

Audit of Google AdWords account

To get the most value out your Google AdWords account, contact our team! We will audit the account, find and fix any errors, and develop a strategy to beef up your advertising campaign.

Lead generation

Lead generation is perfect for driving patients, first-time visitors, and conversions to your plastic surgery website. Save time and money by setting specific goals for our team and pay only when they are reached. We guarantee that our lead generation campaign will increase profits for your business.

Product campaigns in Google Merchant Center

If you need to advertise a specific product or service, contact our team. We will launch and administer a Google Merchant Center campaign for your clinic. The value of a product campaign is clear: focus is put on ads featuring high-quality images, not just copy. Your plastic surgery patients will know what to expect right away. We can also set up product impressions in Google Shopping.

Setup of remarketing campaign in Google AdWords

Our PPC professionals can run and set up a remarketing campaign in Google AdWords. It is perfect for reaching people who have visited your plastic surgery website, similar websites or used targeted keywords in their search queries. Smart targeting focuses your marketing efforts and ensures that the advertising is spent spent only on interested prospects.

Call tracking

We are adept at monitoring website traffic with “call tracking”. To see how tracking your website’s traffic will help you understand how your patients find you, contact our team. We assign a different phone number to each traffic source, collecting and analyzing the data to find interested prospects. Advertisements are customized according to the traffic source.

Advertising of mobile apps on Google Play Store

If your plastic surgery center has an app on the Google Play Store, we can highlight it by utilizing smart targeting of interested prospects, increasing the number of downloads. Ads are shown to users who are using similar apps, maximizing the effect of each marketing dollar.

Promotion on YouTube, video ads

Video ads on YouTube are highly effective because people love videos. Thanks to video ads, your clinic may take on dozens of new patients. Our pros can promote your company: open your YouTube channel, upload useful and entertaining videos, testimonials, product reviews, etc.

Advertising on Facebook, Instagram

Facebook and Instagram are popular social networks and great places to advertise. Our PPC professionals will generate audience-specific ads to target interested prospects and attract new patients. Ads on social networks are costly, but we know the secrets to develop a cost-effective solution for your business where the ads pay for themselves.

Google AdWords tutorial

Having a Google Adwords account is easy but using it correctly is hard. Let our professionals help you. Contact our team and we will send you a comprehensive tutorial on how to access, set up and get the most out of Google AdWords.

Services for Plastic Surgery Centers

Raise brand awareness and increase customer
loyalty, leveraging the power of social networking

Analysis of targeted audience/competitors/niche

Data analysis is key for every business. To develop an impactful SMM strategy for your plastic surgery clinic, our professionals will utilize the latest data analysis techniques. We will discover what your target audience wants, the methods your competitors use and the over-arching issues facing your business

Development of content strategy

Having a documented content marketing strategy is essential to be successful in SMM. We are experts in developing efficient and consistent content marketing strategies that include valuable articles, industry news, press releases, infographics, high-quality images, videos and more. We actively share created content, driving patients to your website and raising awareness about your plastic surgery clinic.

Networking accounts & personas

To attract more patients, content needs to be shared. If the subscriber base of your plastic surgery website is small, natural sharing is unlikely. Our professionals will create networking accounts with personas. They will post and share content to generate likes, shares, reposts, re-tweets, etc.

Communication with users

B2C communication is a vital part of any effective SMM strategy. In addition to customer service representatives, personas can also communicate with casual visitors, prospects and patients of your plastic surgery clinic. They can share their experience, answer questions, and improve customer loyalty.

PPC targeting

Analyze the target audience of your clinic in social networks and fire up a PPC ad targeting campaign. Get your business noticed!. We can analyze your industry, write selling ad copy, and place ads where they will have the most impact.

Content

Valuable content shared consistently
helps bring value to any website

Articles & infographics

Our professionals create and share valuable articles and infographics to help your plastic surgery clinic gain a strong foothold in its niche. We focus on how-to articles, tips & tricks, informational articles, educational articles, etc. All content is SEO-friendly.

Industry news

To spread the word about your plastic surgery business, it needs to be featured in the news. Our professionals will generate news articles about your company and contact news outlets to help with exposure and keeping your patients informed. When someone needs plastic surgery, they will think about your clinic.

Contests, polls, quizzes

Entertaining content is always a win-win. Delight your patients and prospects with captivating contests, polls and quizzes devised by our team. Entertain your customers to boost conversions.

Videos

In the plastic surgery industry, videos and visual content play a crucial marketing role. Show your patients and interested prospects before and after videos, and demonstrate what you can do to improve their health and beauty. We can walk you through the entire process.

Social Networks

Leverage the power of social media
to reach patients and interested prospects

Facebook

Facebook is a great platform to increase your plastic surgery clinic’s visibility simply because it has over 1bn active users. Utilizing smart targeting, efficient content marketing, and SMM, our professionals will attract new patients, secure loyalty of existing ones, and build brand awareness.

Google Plus

A strong account on Google+ is a must for every business. Our pros will ensure that your plastic surgery clinic has the right kind of account, posting and sharing impactful content, high-quality infographics and entertaining videos. Your website will receive backlinks and secure its search engine ranking.

Twitter

Our SMM team will utilize the power of Twitter to keep your patients informed with the latest articles, news, and videos. Showcase your capabilities to your patients in a quick and fun way, getting followers, snagging retweets and ultimately – attracting new patients.

Instagram

Apply the power of imagery to build brand loyalty on Instagram. Sharing high-quality images, showcases your capabilities in plastic surgery, your office and equipment, your doctors and employees. Show your future patients what they can expect in your clinic, and you will see an improvement in marketing ROI.

LinkedIn

To appeal to professionals, use LinkedIn. We are experts in SMM on this social network: we create and share articles, build brand authority and help you and your employees gain “guru” status in the plastic surgery space.

Pinterest

Share visually appealing images on Pinterest to inform current patients and attract new patients. Our pros will create specific boards for each plastic surgery field to showcase the possibilities of your clinic. Rely on us to design and create plastic surgery-related images.