Proper microformats are vital. Search engines give preference only to accurate microformats. Clearly, the better your website pages are formatted, the higher position your website gets.
Let’s have a look at the principal microformat schemes for Google, Bing and Yandex and find out how to use them to perfect a search position.
Microformats for Google
Google highlights 5 main groups of microformat schemes:
- Structure – to easily navigate a website;
- Authority – to show corporate contact information, logos, icons with links to social networks;
- Content – to format articles, music, videos, reviews;
- Sales – to present information about local companies, events and products;
- Science – to format studies
Let’s take a closer look at them.
Search hierarchy can be complicated. This scheme is a navigation aid for users. It helps you to understand what will come next after clicking a link. And for Google, it is easier to categorize the content. For example:
An integrated search function saves time. You don’t have to open a new tab or window – just locate the search bar and inquire. What is good for Google makes your life a bit easier. Have a look at the following integrated search lines:
Social Network Icons
Use microformatting if you want icons (with links to your accounts) to be displayed. Google supports the following social networks:
Educational Programs and Courses
This function is indispensable for universities and colleges because it lists all programs and courses right on the search page. It is even possible to add an educational institution with its course names with short descriptions. For instance:
Keep in mind, you can only place existing educational programs, not advertisements, sales or fees.
Schemes ease music, album and singer searches. Results are available on the main page or in the Knowledge Graph. Then you can just toggle between pages and read singers’ biographies, listen to songs or watch video clips. How about, Guns & Roses?:
Reviews and Ratings
Google encourages the idea of leaving reviews and giving ratings for various companies, products, services, films and other content.
There exist two types of reviews:
- left by users
- left by critics
Films and TV-Series
Like music, this is a fast and easy way to find information about films, TV series, or actors. Results show pics, descriptions, ratings, reviews, and links.
This scheme is used to format YouTube videos and other video services. You can add descriptions, links, download date and duration. Google displays these videos in the carousel and place them the top for AMP.
When searching for companies on Google Maps, search results return an informative Knowledge Graph card that contains:
- Brief description
- Working days and hours
- Actions (to order food, to reserve a table, to download a file)
- Menu (for cafes and restaurants)
- Names of the different subdivisions and departments
Google collects datasets and scientific domains in certain repositories. These repositories are dedicated to different scientific spheres, so that scientists and researchers can find valuable information. Unfortunately, lots of these databases are hidden from indexation. If you have scientific data to share, tell Google and fill out this form.
Microformats for Bing
Bing has been supporting microformats since 2011.
Nowadays, it has 6 of them:
- hReview Aggregate
This format is easy-to-use. Utilize it if you need good-looking search results for companies, places, celebrities, events etc. The hCard consists of:
- Given name, family name, name
- Zip code
- Prefixes (Mr., Ms., Mrs., Miss)
hReview / hReview Aggregate
hProduct is used to insert additional product characteristics in HTML, XHTML, Atom, RSS, and XML (name, brand, photo, price, description, link, category, availability, reviews and rating). For example:
This article considers the main microformat schemes and microformats for Google, Bing and Yandex. Although this article is only an introduction, we hope that you will pay more attention to these resources in future. For more info, see the following links: