AN INTEGRATED APPROACH TO
YOUR PHYSICAL THERAPY
CLINIC WEBSITE
Attract More Customers with SEO, PPC, SMM
ABOUT CLEVER SOLUTION
The only stop you’ll need to make
Clever Solution is a full-service web studio from NYC. We provide a growing selection of design, development and digital marketing services to small and midsize companies in the greater New York area. We offer turnkey SEO, PPC and SMM solutions to help businesses succeed in the online advertising space.
We actively collaborate with leading physical therapy clinics in NYC. Our digital marketers are dedicated to helping every client attract new patients, build brand awareness, increase patient loyalty and improve conversion rates. Our promotional campaigns are efficient and results-oriented: we maximize the effect of each marketing dollar. Let us help you improve the market position of your physical therapy clinic
WHAT WE OFFER
Cost-effective solutions to help your physical
therapy clinic stand apart from the competition
Conversion Tracking for Physical Therapy Clinics
Learn how leads and sales are generated on your
physical therapy website with smart conversion tracking
Conversion tracking of Web forms
Web forms allow patients to enter data on your physical therapy website. If customized properly, they increase leads and sales. Our SEO pros will collect and analyze data with Google Analytics to develop customized Web forms that your patients like. We guarantee higher sales and conversions.
Analysis of goals
The success of any digital marketing campaign is defined by goals. Our experts will analyze the conversion goals of your physical therapy website and issue an objective report. We will help enhance your conversion goals and offer fast, cost-effective solutions to reach them. We will gather data to continuously update your goals according to any changes on the market.
UI optimization & customer conversion
Users love websites that look and feel right, ones that are visually appealing and easy to use. Our SEO whizzes will work together with UI/UX designers to guarantee that your physical therapy website lives up to your patients’ expectations. We will analyze key visitor actions, leads and sales to adjust for better results.
Traffic analysis
Traffic analysis is crucial for online businesses. By analyzing the traffic, it is easy to learn how users find websites. To stand out from the competition, your physical therapy website needs traffic analysis too. Our SEO experts are ready for the job. We will gather and analyze data, finding smart ways to drive actual new patients to you, not just clicks.
On-Page SEO for Physical Therapy Practices
Optimize on-page ranking factors to
rank high in Google and Bing
Keyword search
Keywords play a vital role in determining a website’s search engine ranking. The best selected and implemented keywords lead to higher search engine ranking . Our SEO experts will identify the paramount keywords to help you reach the top. We will select long-tail keywords and phrases and implement them, adding SEO-friendly content to your physical therapy website.
Optimization of tags and meta descriptions
Proper tags and meta descriptions are vital for any website to succeed. If tags and descriptions are optimized, your website will achieve a high search engine ranking quickly and easily. Our SEO masters will audit your website to identify and fix errors. We will polish your metadata profile according to search engine guidelines: the right tags, keyword-rich descriptions and much more.
Site architecture analysis and optimization
Users hate hard-to-use websites. Great website architecture and proper UI/UX optimization are crucial to effectively reaching users. Our pros will analyze your website and create a strategy to optimize its design. We will beef up your website, making sure that it is visually appealing and easy to use. Higher conversions are guaranteed.
Image optimization
Users love high-quality images, but search crawlers love when they are properly optimized. Our pros will make sure that your website’s images satisfy both. We will scan your website to detect images that need optimization and work our magic on them. Your website will reach the top in weeks.
URL/link optimization
Traditionally, links have been one of the most important on-page ranking factors. They still play a vital role. But to reach the top today, websites need to focus on quality, not on quantity. Our SEO masters know everything about URL/link optimization. We will scan your physical therapy website to find and fix broken links, enhance your linking profile by driving links from authoritative websites and platforms, and interlink web pages to get the most out of each link.
Oline blog setup
Content is king and everyone knows it. Your physical therapy website needs to have superb content to trump the competition. Our SEO experts, designers and content creators will work hard to establish and run your blog. We will create SEO-friendly articles, infographics, listicles and videos to entertain your patients and improve the website’s search engine ranking.
Off-Page SEO for Physical Therapy Offices
Drive traffic, backlinks and patients,
utilizing the power of superb content
Website Content Writing
Every website needs to have a blog featuring valuable articles, entertaining videos and even podcasts. But a blog is only a part of an organized content strategy. Our SEO experts and content creators will analyze your website to create a compelling content strategy for both web pages and blogs. We ensure that our content attracts new patients, drives traffic, grows sales, builds brand awareness, increases patient loyalty and much more. You can trust us to create killer content that your patients will find compelling.
Guest blogging
Guest blogging is a popular website promotion technique simply because it allows generating content and attracting links quickly and easily. Our pros will find and contact popular physical therapy bloggers, as well as generate great content to share. We will get your clinic noticed. We guarantee better brand awareness, patient loyalty and conversion rate.
Infographic creation & distribution
To deliver valuable information in a quick and appealing manner, infographics are the key. Our SEO experts, designers and content creators will design and implement compelling infographics to drive new patients to your physical therapy website. Our infographics attract traffic and patients like magnets because we select interesting topics, write keyword-rich copy, A/B test the designs and much more.
Directory submission
SEOs know that high-quality backlinks are one of the most important off-page ranking factors. That is the reason our linkbuilding pros work tirelessly to scan the Web and find the best directories to submit your business. We will register your physical therapy practice in major directories, adding keyword-rich descriptions, appealing images, contact info, etc. We will monitor every account to ensure that you are visible to every prospective patient.
Authoritative business listings (Yelp, Local.com, etc.)
Authoritative business listings are also great to drive high-quality backlinks to your physical therapy website. Our linkbuilding experts will find suitable listings and then submit your clinic. We write unique descriptions, add high-quality images, necessary links and contact info. You can trust us to improve your linking profile and bolster the profile of your physical therapy clinic.
Q&A posting
To gain traction, your clinic needs to appeal to its target audience. Prospects and patients are interested to learn more about your company, they don’t trust you to be impartial. That’s where passive advertising does the trick. Our SEO whizzes will create accounts in Q&A platforms to engage with your target audience. Our personas will share info about your clinic without looking like advertisers. We build trust and only then share links and offer users to contact you. It works like magic.
DOC / PDF creation & submission
Though it takes effort to create specific content for DOCs and PDFs, we recommend doing it to bolster your clinic’s authority. Our content creators and SEO pros are ready to help you out. We will analyze your niche, select interesting topics for deep-dives, and devise killer content both patients and physical therapists will look forward to. You can rely on us.
Reporting & Support
Don’t lose sight of the big picture with
our monthly performance reports
Monthly SEO performance reports
Our clients receive a detailed SEO performance report at the end of every month. We include necessary statistics and trends, as well as offer advice on how to enhance the current strategy in our reports. We demonstrate the big picture with images, tables and pie charts so that it is easier for you to understand. We work in concert with our clients, not in silos. We bring your company to the next level month after month, and our detailed reports will illustrate it well.
Customer support
We guarantee impeccable customer support 24/7. If anything goes wrong, contact us and we will help: audit the website, find and fix errors, delete bugs or viruses and much more. We can also check your physical therapy website’s load speed. You can trust us to do the best job for your business.
Monthly full site and database backup
In the unlikely event that your website is hacked or goes offline, the easiest and cheapest way to restore it is from a backup version. Our professionals do a database backup every month to ensure that your physical therapy website is protected from viruses, cyber attacks, server errors and much more.
PPC Services for Physical Therapy Centers
Drive traffic and patients, increase conversions by
purchasing visits to your physical therapy website
Google Adwords account: Setup, management & audit
Google AdWords is a key advertising tool. No wonder, our PPC experts are adept at using it. We can create and place ads, select the correct keywords, micro-target interested prospects, activate snippets and extensions, and much more. We reach new patients and grow your business, maximizing ROI from your advertising spend and avoiding mistakes. We can establish and run a Google AdWords account of your physical therapy clinic. If you have an account already, we will audit it to detect and fix errors. We will push hard to optimize your account and ensure that each marketing dollar is spent effectively.
Google AdWords account for e-commerce websites
The physical therapy industry is very competitive. Dozens of centers, clinics and office websites bombard casual visitors, prospects and patients with ads and content. To gain a competitive edge, you need to focus only on patients and prospects looking for your services. Our PPC wizards go the extra mile to track their activity on your website. We will establish and run a campaign in Google Merchant Center based on the collected data.
Lead generation
PPC marketing is highly effective to drive leads to your physical therapy website. The idea is simple: You set the goal and pay us only if we deliver. That is why you pay only for conversions, not just clicks. Our PPC whizzes are experienced in lead generation and can be trusted to reach any realistic goal. Contact our team to generate more leads than your competitors. We know how to do the job.
Product campaigns in Google Merchant Center
If you want to focus your advertising efforts on a specific product or service, we recommend launching a product campaign in Google Merchant Center. First, we will need to collect and analyze the data. We then set up and create a product campaign by showcasing the advantages of your products and services. Our ads are illustrated with high-quality images which are appealing to your target audience. To guarantee better results, we also run product impressions in Google Shopping.
Remarketing campaign in Google AdWords
Remarketing is the perfect technique to reach past website visitors, and our PPC marketers can help you do that. We will create and manage your remarketing campaign: select static or animated images, add videos, generate text ads, and much more. We conduct the necessary analysis to perfect ads shown visitors. We guarantee that each marketing dollar will be spent to increase ROI, not on useless clicks.
Call tracking
Data collection and analysis is at the core of any PPC marketing campaign. To drive patients, you need to know who they are. Call tracking is one technique used to analyze a target audience. We are experts in call tracking. We assign different phone numbers to each traffic source, identifying interested prospects and regular visitors. We collect and analyze the data to create customized ads to target prospects.
Mobile apps advertising on Google play Store
Every product needs to be advertised. If you have an app on the Google Play Store, you have to advertise it, too. Our team can help you do that. We will analyze your target audience to devise enticing ads. We guarantee that your physical therapy app will start making money and bringing new patients.
Promotion on YouTube, video ads
Videos are an amazing source of traffic. More than that, they are highly efficient when it comes to advertising. The simple truth is that people love videos. That is why it makes sense to utilize YouTube: open a channel, upload and share exciting videos, and much more. Our team can help you do that. We will also run video ads to bring in dozens of new patients to your physical therapy website. Better conversions are guaranteed.
Facebook & Instagramm ads
Facebook and Instagram are the most influential social networks. Though they have hundreds of millions of users, they continue to grow at a surprising rate. It is necessary for every business to run an advertising campaign on Facebook and Instagram. Ads are very expensive, but we solve this problem by devising a cost-effective solution for your physical therapy clinic. We will make each ad pay for itself.
Google AdWords tutorial
Google AdWords is a tricky tool to use. Though its basic features are easy to comprehend, only certified professionals can make sense of its settings and more advanced features. If your physical therapy clinic has an account on Google AdWords but you don’t know how to make it work, we will help. Our PPC professionals are certified Google partners. We know everything about Google AdWords. To help beginners, we have created a convenient tutorial. Contact us and we will send it to you right away.
SMM Services for Physical Therapy Clinics
Utilize the power of social networking to build
brand awareness and increase patient loyalty
Analysis of targeted audience/competitors/niche
Data analysis is at the core of a successful SMM campaign. Our pros will gather and analyze data about your target audience, competitors and niche. Based on the collected data, we will develop a consistent strategy so that your physical therapy clinic can gain a competitive edge. You can rely us to build brand awareness, increase patient loyalty and improve ROI. We guarantee that each dollar spent on SMM will pay for itself.
Development of content strategy
Having a documented content strategy is a must, and should cover all aspects of content creation, distribution and promotion. Our experts - SEO, PPC and SMM professionals - will gather all necessary data to devise an effective content strategy. We will bolster your content marketing campaign by creating and sharing captivating content. We continuously analyze data and adjust the strategy to guarantee better results. Our systematic effort to promote your clinic will pay off.
Networking accounts & personas
The whole idea of SMM is based on sharing: Your business posts a compelling article or an entertaining video and your subscribers and followers share it around the Web, popularizing your brand and building brand awareness. There is a problem, though. Even if you have a killer content but no one to share it, all your efforts will be fruitless. Our SMM wizards will solve this problem for you, creating networking accounts and personas. We will post and share your content, getting your physical therapy clinic noticed within several weeks.
Communication with users
An efficient SMM strategy is all about staying in touch with the target audience. Patients and prospects want to know your business better. They want to communicate with you to ease their pain. Unfortunately, most businesses don’t have time to answer comments and write detailed replies. We have a solution for you. Our SMM pros will answer questions and write replies, improving the reputation of your physical therapy clinic. We will show your patients that you care about them.
PPC targeting
Physical therapy is not an easy industry to compete in. Even if you post and share great content, it is not enough. Simply put, you need to pay to get noticed. Our PPC and SMM experts will set up and run a Google AdWords campaign, targeting interested prospects and patients. We will come up with a cost-effective solution, making sure that each dollar spent on Facebook or Instagram pays for itself.
Content for Physical Therapy Websites
Post and share valuable content to
attract and retain patients
Articles & infographics
High-quality content is what helps your physical therapy clinic stand out on social networks. Though people enjoy watching videos and scrolling through images, they also love reading articles that solve their problems. Our content creators will write useful articles for your target audience, while our SMM pros will make sure that they are efficiently posted and shared. We can also create insightful infographics to bolster the reputation of your business. You can trust us to propel your clinic to the top.
Industry news
There is no better way to popularize your physical therapy clinic than industry news. Our professionals will find news outlets which are ready to post articles about your clinic. We will create content to attract new and retain old patients. To get your physical therapy clinic noticed, we will devise a strategy by describing what industry news to create, what audiences to cover and much more.
Tips & Tricks
To win patients in the physical therapy space, you need to excite them. Our experts know how to create content your target audience will look forward to. Our tips and tricks are funny but valuable. People simply love them, and we are sure that your patients will enjoy reading and sharing them. Utilizing the power of entertaining tips & tricks, we maximize traffic, leads and sales. Higher exposure is guaranteed.
Contests, polls, quizzes
Contests, polls and quizzes are a win-win when it comes to attracting new and retaining old patients. They serve two purposes: (1) allow you to entertain customers; (2) help you collect more personal data about your target audience. Our professionals will create exciting content for your business, collecting and analyzing the collected data afterwards. You can rely on us to make your physical therapy clinic more popular..
Videos
Videos are amazing. They allow businesses to both entertain and educate customers, sharing valuable info about the brand, products and services. Videos drive tons of traffic and are essential in SMM. Our video wizards can create videos your target audience will enjoy. We can also open a YouTube account for your physical therapy practice. Trust us to showcase your clinic in a fun and entertaining way.
Social Networks for Physical Therapy Practices
Focus your marketing efforts on specific
social networks to maximize the effect
Facebook is the primary social network to focus your marketing efforts on. With over 1bn users, Facebook is heaven for SMM professionals. Here you can find any audience, including the those interested in physical therapy. All you need to do is target them with ads and content. Our SMM experts will create a promotional campaign on Facebook, finding the balance between selling and socializing. Contact our team if you want to drive traffic and sales from Facebook. We know how to help your business.
Google Plus
Though Google+ is hardly a popular social network, it is still important. Being a Google product, this social networking platform is an excellent source of high-quality backlinks. Our professionals will create your clinic’s account on Google+, create and share content to ensure that your business gets the most out of it. We will monitor the performance of your Google+ account to guarantee a high search engine ranking.
Having a Twitter account doesn’t seem to be a necessity for every physical therapy clinic. But to stay in touch with your target audience, share important articles, industry news and videos quickly and easily, Twitter may be of much help. Its obvious advantage is speed. Just share a link and let your followers do the rest. Our SMM experts are great at using Twitter. We will create a viable strategy of posting and sharing by gathering data about your target audience. Our personas will drive new followers to your account, making you a guru in the physical therapy space.
LinkedIn is mostly used by professionals to find professionals; however, it may still be an important source of new patients and traffic. Even if your LinkedIn campaign is just aimed at building authority, you will attract visitors to your website (where they can be converted into patients). Our content creators and SMM specialists will work together to develop a consistent content strategy: valuable articles and infographics, educational videos, DOC/PDF files and much more.
Instagram & Pinterest
Visual content plays a significant role in SMM as most users of social networking platforms want to receive information quickly and easily. They don’t want to read articles (unless they help them) but skip through a bunch of visually appealing images and pics. That is why Instagram and Pinterest are so popular today. Our SMM gurus and designers will establish and run an impactful campaign on both. We create and share compelling images, attracting patients and driving traffic to your website. We will build brand awareness, increase patient loyalty and maximize sales, showcasing your physical therapy clinic.
