THE INTEGRATED APPROACH TO YOUR
Clever Solution is a web studio headquartered in NYC. We offer full-cycle services including design, development and digital marketing to small and midsize businesses located in the greater New York area. We are a results-oriented team and go the extra mile for each and every client.
Our digital marketers have developed profitable SEO, PPC and SMM solutions for skin cancer clinics, practices and centers. Our solutions are effective, cost-efficient and aimed at attracting and retaining patients, building brand awareness, increasing patient loyalty and improving conversions rates. We care about our clients and do our best to maximize the effect of each marketing dollar. You can rely on us to improve your skin cancer clinic’s position.
WHAT WE OFFER
Profitable solutions to help your clinic trump competitors in the digital marketing space
Conversion Tracking for Skin Cancer Clinics
Identify how leads, sales, signups and other key actions
are generated, optimize your campaign to achieve better results
CONVERSION TRACKING OF WEB FORMS
Every website needs web forms. When a visitor fills out a form, you get access to valuable information and are now able to track them. Web forms are crucial to increasing sales, too. Our SEO pros are fully aware how important web forms are. We will analyze your web forms, collect all necessary data and create customized web forms to boost sales and conversions. Your skin cancer clinic will thrive and stand apart from the competition.
ANALYSIS OF GOALS
To win in the competitive skin cancer clinic space, your company needs to have a detailed plan with clearly defined goals. Our SEO experts will benchmark performance to your goals.. We will optimize objectives to guarantee that your digital marketing campaign is headed to the right direction. Our pros will utilize the most advanced tracking techniques to ensure better results.
UI OPTIMIZATION & CUSTOMER CONVERSION
To boost conversions, your skin cancer clinic website needs to provide a user-friendly experience that allows patients, prospects and casual visitors to interact with it in an intuitive way. Our SEOs and designers will examine your website and optimize it from a UI standpoint. You can trust us to increase your conversion rate.
UI OPTIMIZATION & CUSTOMER CONVERSION
Analysis is the most important procedure in digital marketing. You need to continuously collect and analyze lots of data to improve your campaign’s performance and make well-informed decisions. Traffic analysis is also vital to your campaign’s success. Want to learn more about your traffic? Contact our data whizzes. We will utilize smart tools to analyze your website’s traffic, get insights and use them to increase conversions.
To boost conversions, you need traffic analysis to figure out how users find your skin cancer practice on the Web. We are ready to help you do that. Our SEO whizzes will gather data and analyze traffic. We will use the collected data to increase conversions. We guarantee that your marketing budget will be spent attracting new patients, not to drive useless clicks.
On-Page SEO for Skin Cancer Practices
Optimize your website’s pages and HTML
elements to rank high in search engines
Search engines use keywords to index websites and calculate their SERPs. Prospects use keywords to find your skin cancer website. That is why it is crucial that your website features properly selected keywords. Our SEOs will select easy-to-rank keywords with significant search volume. We will verify that these keywords align well with your patients and prospects, and create SEO-friendly content. You can rely on us to optimize your website’s keyword profile.
OPTIMIZATION OF TAGS AND META DESCRIPTIONS
To rank high in search engines, a webpage’s tags and meta descriptions should be properly optimized: include selected keywords in content, title, tags, URLs and images. Clever Solution is ready for the job. Our SEO pros will scan your website, evaluate its tags and meta descriptions, and optimize them to search crawler and user liking. We guarantee that your skin cancer website will receive a top search engine ranking.
SITE ARCHITECTURE ANALYSIS AND OPTIMIZATION
Every business needs a website that operates as a dynamic, multi-dimensional entity to attract customers and drive more sales. Such websites are intuitive and simple. If your skin cancer practice website is cluttered with too many hard-to-use pages, you won’t attract and retain patients. Our SEOs and designers will help you out. We will audit your website and improve its architecture. We will collect data to adjust the website to your patients’ liking. Greater conversions are guaranteed.
Having a high-quality background and content images are crucial to appeal to your target audience. But to improve a website’s search engine ranking, these images need to also be optimized. Our SEO pros will scan your skin cancer clinic website to detect images with defective ALT tags. We will optimize these tags, including selected keywords, trimming description length, etc. Our team will make the images work for your business.
Internal link structure plays a huge role in determining a website’s search engine ranking. Our team can help you optimize the linking profile of your skin cancer practice website. We will scan your website to detect all links, analyze and optimize them: include keywords, trim their length, disavow low-quality links, etc. The higher search engine ranking is guaranteed.
ONLINE BLOG SET-UP
Blog is a core component of any website. It is crucial to have a blog simply because it enables a growing audience, generating traffic and building brand awareness. Your skin cancer clinic website needs a blog, too. Our SEOs, designers and content creators will do their best to transform your blog into a driving force of your digital marketing campaign. We will create superb content, write SEO-friendly articles, post entertaining videos, and make sure that both patients and search bots love your blog.
Off-Page SEO for Skin Cancer Centers
Work on building high-quality backlinks and improving
other off-page factors to receive a higher search rank
WEBSITE CONTENT WRITING
To cement your skin cancer clinic’s position in the industry, you need useful, relevant and remarkable content. Clever Solution pros are ready to help you. We will create evergreen articles for your blog, write keyword-rich texts for your home and landing pages, and much more. We will analyze your target audience to create content that your patients will look forward to.
To achieve long-term results, your clinic needs a constant influx of high-quality backlinks. Backlinks are crucial as they play a key role in determining a website’s search engine ranking. Guest blogging is perfect when it comes to driving home more and better inbound links. Our SEOs will find skin cancer-related blogs and bloggers willing to share your content. We will contact these blogs, create superb content to share, analyze performance and ensure that your skin cancer clinic website enjoys the top position in search engines.
INFOGRAPHICS CREATION & DISTRIBUTION
There is no better way to illustrate complex concepts than using an infographic. Being a visual piece of content, they allow you to attract and please your target audience, explaining intricate skin cancer-related problems in a simple way. Our team will create appealing infographics for your business. We will learn what your target audience wants, write high-quality text and implement a superb design to knock out your competitors. Infographics are great for building inbound links and attracting new patients, too.
DIRECTORIES & LISTINGS
Directories and business listings are a quick way to build backlinks. Our SEOs and linkbuilding professionals will scan the Web to find authoritative business directories and listings. We will submit your skin cancer clinic to those your target audience uses: adding logos, photos, descriptions, contact info and much more. You can rely on our team to build links that make the difference.
Q&A platforms such as Quora are becoming increasingly popular simply because people love to share their knowledge with others. These platforms can be used for digital marketing purposes. Our SEOs and SMM professionals create accounts, populate them with personas, ask and answer questions, and then start to popularize your skin cancer clinic. We will write unbiased answers, share links to your website and blog, and much more. This approach allows us to build backlinks, attract new patients and maximize organic reach.
DOC/PDF CREATION & SUBMISSION
To bolster your skin cancer clinic’s authority in the industry, you need to use DOC & PDF files. They show that you are a serious business simply because it takes a lot of knowledge, time and effort to create influential DOCs and PDFs. Our SEO professionals and content creators are ready to help you. We will create useful and valuable content covering specific issues in the skin cancer space. You can trust us to produce content that your patients will love.
Reporting & Support
Find out more about your website’s SEO performance,
see the big picture to make informed decisions
MONTHLY SEO PERFORMANCE REPORTS
Clever Solution provides monthly SEO performance reports. We collect meaningful data, analyze the trends, develop actionable insights and much more. Our goal is to demonstrate the big picture for you to help you make better decisions. With our elaborate reports, you will always be aware of what’s happening with your online marketing campaign.
To attract and retain patients, your skin cancer website needs to operate seamlessly. Clever Solution is ready to support your website 24/7. If you find errors, design flaws or anything goes wrong, just contact us and we will fix it. We will secure your website against viruses and cyber-attacks. You can trust our support team to make it right.
MONTHLY FULL SITE & DATABASE BACKUP
To guarantee that your skin cancer website is completely safe, Clever Solution pros do a full site database backup on a monthly basis. If your website stops working, we will just restore it from the backup. This approach allows us to minimize the damage to your business in case of server errors, technical glitches, hacks, etc.
PPC Services for Skin Cancer Centers
Move your digital marketing campaign to the next
level by purchasing visits to your skin cancer website
GOOGLE ADWORDS ACCOUNT: SET-UP, MANAGEMENT & AUDIT
Google AdWords is the most important tool for any PPC professional. It allows running different types of campaigns (e.g. call campaigns, video campaigns, email campaigns), adding snippets and extensions, placing bids, creating shopping remarketing lists and much more. Our PPC pros are certified by Google and Bing. We can establish and manage your Google AdWords account, audit and fine-tune it to achieve better results. You can trust our experts to make the most out of your account.
GOOGLE ADWORDS ACCOUNT FOR E-COMMERCE WEBSITES
If done right, PPC marketing is one of the most efficient ways to promote your ecommerce store in search engines and social networking platforms. Our PPC experts are ready for the job. We will improve your skin cancer clinic’s CTR, increase traffic, reduce costs and boost ROI. We will track key visitor actions to improve landing pages and efficiently move prospects to the next stage of the sales funnel. Our strategy works. Better conversions are guaranteed.
To succeed online, your skin cancer clinic needs to generate a large number of leads. As leads are interested in the products and services you offer, they don’t need spend much time and effort to sell your skin cancer solution to them. Lead generation makes sense because it minimizes marketing expenditures: you spend your marketing budget on interested prospects who are likely to convert, not on random visitors who know nothing about your clinic. Our PPC pros will run a cost-effective lead generation campaign. We will make sure that each marketing dollar spent on leads pays for itself.
PRODUCT CAMPAIGNS IN GOOGLE MERCHANT CENTER
The market is saturated with products which help patients with skin cancer. If you want to advertise your skin cancer services and stand apart from the competition, it makes sense to run a product campaign in Google Merchant Center. Our PPC experts will collect and analyze specific data, select the right keywords, fire up snippets and extensions and support the ads with high-quality images to attract more prospects. To maximize the effect, we can also establish a product impressions campaign in Google Shopping.
It is hard to find a business without a phone number. But your skin cancer clinic has one, and it should be used in advertising. Thanks to a call tracking feature in Google AdWords, our PPC experts will identify each and every lead. By assigning a different phone number to each traffic source, we will figure out who to target. We will analyze the data, create customized ads and adjust them to boost conversions.
MOBILE APPS ADVERTISING IN GOOGLE PLAY STORE
Every product needs to be advertised, and it is no different for your skin cancer clinic app. Contact our team to increase app downloads in the Google Play Store. We will launch and manage a cost-effective campaign, making sure that ads pay for themselves. You can trust us to popularize your application.
YOUTUBE AND VIDEO ADS
Videos needs to be an integral part of your digital marketing campaign. Why? Because they are immersive. Even the worst videos manage to capture attention, generate traffic and attract visitors. It makes sense to have a YouTube channel even if you are going to post video references only, not some entertaining or educational content. Clever Solution recognizes the importance of video content and video ads. We are experts, so all you have to do is to contact our team and set the goal – we will do the rest.
FACEBOOK AND INSTAGRAM ADS
Facebook and Instagram are the best social networking platforms in advertising for many reasons. First, they are very popular and continue to grow. Second, they appeal to any target audience. Third, they feature smart engines to place ads. Our PPC whizzes will help you establish and manage an advertising campaign on Facebook and Instagram. We will come up with a cost-effective solution to reduce spending.
GOOGLE ADWORDS TUTORIAL
Google AdWords is a basic PPC marketing tool, and you need to know how to use it (at least at the very basic level). Unfortunately, it is not so easy to learn. There is even a Google certificate for that. Our PPC experts know everything about Google AdWords. We have created a detailed Google AdWords tutorial, describing its basic features. Contact us and we will send the tutorial to you for free.
SMM Services for Skin Cancer Practices
Reach your skin cancer clinic’s goals by posting
and sharing valuable content on social media
ANALYSIS OF TARGET AUDIENCE/COMPETITORS/NICHE
To discover meaningful patterns in data, you need to collect and analyze it. Our SMM mavens will go the extra mile to provide an objective analysis of your target audience, competitors and skin cancer space. We will identify reasonable ways to step up your digital marketing effort in social media: build brand awareness, increase patient loyalty, boost ROI and attract new patients.
DEVELOPMENT OF A CONTENT STRATEGY
To achieve sustainable results in SMM, you need to post and share useful content that appeals to your target audience. However, it is hard to create, post and share such content without a detailed strategy. Our SMM experts and content creators will devise an in-depth content strategy for your skin cancer clinic. We will figure out what content to create, where and when to post and share it, who to target and much more. You can trust our team to make the difference.
CONTENT POSTING & SHARING
Most businesses post content they create in blogs. This strategy has worked for years but it’s becoming less effective now. Why? Because nobody cares about your blog unless you are a famed guru or a well-known brand. However, if you post and share your blog posts on social networks, you have a chance to attract the right visitors. Clever Solution knows the secret of effective patient generation. We collect and analyze data to find out where, when and how to post and share content your target audience likes. You can trust our professionals.
NETWORKING ACCOUNTS & COMMUNICATION
To maximize the effect of your content, it needs to be shared. However, if your skin cancer clinic’s presence on social media is weak, it will be difficult to get enough shares simply because you don’t have many subscribers and followers. The solution: Our SMM pros create networking accounts, populate these accounts with personas, post and share your content in a natural way. We make sure that our personas act like real people. Our SMM team will strengthen your position in the skin cancer space.
COMMUNICATION WITH USERS
People love brands that care about them. Communication on social media is the cheapest and fastest way to show that. Your skin cancer clinic shouldn’t miss out on communication even if you or your employees don’t have enough time. Clever Solution can help you. We will monitor your accounts to answer questions, create personas to focus prospects’ attention on your clinic, and much more. We know how to show customers that you care.
Social media is a great platform to run ads. Billions of people use Facebook, Instagram, Twitter, Pinterest, LinkedIn and Google+ every day, so it makes sense to find your target audience there and bombard them with customized ads. Our PPC and SMM pros will work hand in hand to devise a strong PPC marketing campaign for your skin cancer clinic. Our solutions are cost-effective and pay for themselves. You can trust us to do it right.
Content for Skin Cancer Websites
Gain subscribers and followers by posting
superb content on social networking websites
ARTICLES & INFOGRAPHICS
Content comes in many forms, and articles are easily the most important piece of it. If your skin cancer clinic needs superb educational articles, long reads, listicles and much more, contact our team. Our content creators will do their best to produce articles your patients and prospects will come back for. We also create high-quality infographics which attract and retain patients, drive backlinks and build brand awareness. You can count on us because we love what we do.
To succeed online, every business needs to have a strong and secure presence in the industry. Your skin cancer practice is no different. Contact Clever Solution to bolster the authority of your business. We will create killer content: including articles, videos, social media posts, photos, slideshows, infographics and much more to reach your target audience. We are experts in producing and sharing first-rate industry news. We will showcase your expertise and reach new patients. Results are guaranteed.
PHOTOS & VIDEOS
Imagery content is very powerful simply because it catches attention quickly and easily. But to win big, your skin cancer clinic needs to post and share only outstanding visual content: appealing images, high-quality photos, entertaining and educational videos. Our designers, video wizards, content creators and SMM pros will help you step up your game. We will create exceptional content that will glue your target audience to the screen. We guarantee increased conversions, higher ROI and better reach.
Social Networks for Skin Cancer Clinics
Target specific social networks to increase your
clinic’s exposure and reach more patients
Everyone knows that if you have a business, it needs to be on Facebook. The reason for that is simple: Facebook is huge and allows posting content and gaining followers all over the globe. If you want to succeed in digital marketing, it is vital that you publish and share content on this social network. We can help you do it. Our content creators will produce great content, while our SMM experts will make sure that it is regularly posted and shared. We will run ads on Facebook to drive prospects to landing pages and improve conversions. You can trust our team to secure a foothold for your clinic on Facebook.
Google+ is a noteworthy social network. It allows posting and sharing content, generating new leads and attracting new patients as any other social network does. But there is a huge difference too. That is, Google+ has enormous SEO value. Using Google+, you can push your skin cancer clinic to the top significantly faster. Clever Solution will help you bolster your activity on Google+. We know how to make the difference.
Though Twitter is not as important as it once was, it makes sense to use it in SMM. Twitter is perfect to stay in touch with your target audience. It is also quite convenient to post and share content, snag followers and reach more prospects. Our SMM professionals are great at utilizing Twitter for business purposes. We will ensure that your skin cancer practice has a strong presence on it.
This business-oriented social network has become increasingly important in digital marketing. It is a platform where every business can bolster its authority in a respective industry. If you want your skin cancer clinic to be perceived as an expert , you need a presence on LinkedIn, too. Our SMM professionals will help you. We will generate, post and share specific content which appeals to professionals. We will help you gain traction on LinkedIn.
INSTAGRAM & PINTEREST
All social networks fight for attention, but Instagram and Pinterest seem to do the best job. The reason for that is simple: They rely on visual content which grabs attention quickly and easily. Your skin cancer clinic needs to have strong accounts on both Pinterest and Instagram. Our team will help you: create great imagery content, post and share it, communicate with followers, snag re-pins, likes and shares. We will make Instagram and Pinterest work for your business.
We are reliable and results-oriented professionals. Our SEO and PPC pros are certified by Google and Bing, while our SMM whizzes have deep experience in improving a clinics’ position on social media. You can trust us to do the job right.
We offer cost-effective solutions to difficult problems. Our digital marketing team has developed several SEO, PPC and SMM solutions for skin cancer clinics. We are open to discussing any suggestions and tweaks. We will adjust the solution to meet the needs of your business.
We do our best to satisfy our clients. Clever Solution professionals go the extra mile for every client. We will always listen to you to solve problems your clinic faces. Our digital marketing experts will devise an efficient strategy to maximize the effect of each digital marketing dollar.
We ensure that you see the big picture. Our goal is to help you make informed decisions considering the future of your skin cancer clinic. We will always listen to your suggestions, provide expert advice and offer the most reasonable way to achieve your goals.
We are proud of our customer support team. Clever Solution employees do their best to help your clinic thrive in the digital space. However, problems happen. Don’t hesitate to contact us if anything goes wrong. We are ready to help you out 24/7.
* If you want to contact us on weekends (or in case you have critical problems), please do it via email